THE LIVE CONTENT GAP
The event is live.
Your workflow
should be too.
Live production teams are under pressure to create more content, for more destinations, in less time. Traditional workflows still depend on production teams being physically close to the venue, waiting for files to finish recording, transferring large media assets, or moving content between disconnected systems. By the time editors and social teams receive the footage, the moment may already be gone.
•
Content Arrives Too Late
Editors often wait for recordings, transfers, or conversions before they can begin.
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Teams Are Tied to the Venue
Production talent, editors, and equipment frequently need to travel to each event.
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Workflows Are Fragmented
Contribution, storage, editing, collaboration, and delivery happen across separate systems.
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Audiences Expect More
Fans want highlights, interviews, replays, and social content while the event is still unfolding.
FROM CAMERA TO CLOUD TO AUDIENCE
A complete live
content workflow
in one environment.
CREE8 works with your existing encoders, production tools, and delivery infrastructure, giving your team a faster path from live capture to finished content.
START BEFORE THE RECORDING STOPS
Edit the event
while it’s still
happening.
CREE8 brings growing file workflows into the cloud. As a live feed is captured, the file continues to grow while remaining available to editors. Teams can open the original media and begin creating highlights, replays, and social content before the event concludes.
Unlike workflows that depend on proxies or partial copies, CREE8 provides access to the full-resolution growing file in the cloud.
LIVE CAPTURE — RECORDING
01:32
● HIGHLIGHT
● REPLAY
● SOCIAL
The final whistle should not be the starting signal for post-production.
PRACTICAL EXAMPLES
Built for every kind
of
live moment.
EXAMPLE
Social Content During the Event
Social producers access the same live media as the broadcast team and create clips for Instagram, TikTok, YouTube, X, and sponsor channels.
EXAMPLE
Remote & At-Home Production
Editors, producers, and specialists work from different locations without transporting an entire post-production environment to the venue.
EXAMPLE
Press Conferences & Interviews
Post-event interviews can be captured, edited, branded, and distributed quickly from the same production environment.
EXAMPLE
Multiday Tournaments
Reusable cloud environments support multiple matches, locations, teams, and production crews without rebuilding the workflow for every event.
EXAMPLE
Live Entertainment & Cultural Events
Concerts, award shows, conferences, and festivals use the same workflow to accelerate recaps, promotional assets, and digital content.
EXAMPLE
Podcast & Live Streaming
Live podcast recordings, panel sessions, and streamed content can be clipped, branded, and distributed across platforms while the session is still running.
NOT ANOTHER DISCONNECTED VIDEO TOOL
The production environment around your
live content.
CREE8 is not trying to replace your encoder, editing application, or delivery network. It connects the systems your team already trusts and removes the complexity between them.
DESIGNED TO FIT YOUR WORKFLOW
Use the tools
you already know.
CREE8 is designed to integrate with existing live production environments instead of forcing teams into a closed ecosystem. Your workflow does not need another silo — it needs one place where everything works together.
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Contribution Support
Accept feeds from encoders and production systems using SRT, HLS, and RTMP workflows.
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Editing Applications
Run Adobe Premiere Pro and DaVinci Resolve on cloud-based virtual workstations.
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Shared Cloud Storage
Give authorized team members access to the same project media and growing files.
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High-Performance Compute
CPU and GPU workstation configurations for editing, graphics, transcoding, and more.
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Delivery Workflows
Move finished content from CREE8 into downstream broadcast and distribution systems.
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Security and Control
Role-based access, isolated workspaces, encryption, and enterprise authentication.
FAQ
Can CREE8 work with our existing encoders?
Yes. CREE8 supports workflows using standard protocols such as SRT, HLS, and RTMP. This allows organizations to use a wide range of hardware and software encoders.
