Justin Cooke is a purpose-driven entrepreneur, investor, and Chair working at the intersection of content, experience, and innovation. Founder of Fortune Cookie, acquired by WPP, he has spent his career building and advising organisations where creativity and systems scale together. Alongside his commercial work, Justin has held senior leadership and governance roles, including Vice Chair of UNICEF UK, Chair of BIMA, and Chair of The Drum. Now based in the Middle East, he focuses on the future of tourism and experiential content as EVP of the World Travel Awards, where storytelling, destination experience, and economic impact converge.
